The Trade Desk: Performance Marketing
Engaged 99% of target accounts and generated quality leads in markets across APAC.
Previous ABM campaigns relied heavily on data points from internal research reports at The Trade Desk (TTD).
However, this approach wasn’t the most effective, especially with the rapidly changing landscape of different industries and country-specific markets.
Challenge
During my time at TTD, I proactively created a messaging strategy framework — to crack any industry or market.
Designed to reveal more compelling ways to promote TTD’s platform in the most efficient manner — it helped the team truly understand who our target audiences were, what their current business challenges are, and how to tell them why TTD is the platform for it. Even if we didn’t have the numbers to back it up yet.
Solution
Key Campaigns & Results
Target audience:
Brands and agencies across Australia
Results:
- 99% of priority brands engaged
- 4.52M impressions delivered
- 96% video completion rate
Work available upon request.
Target audience:
Airlines, hotels, and travel agencies in Southeast Asia
Results:
Coming soon
Work available upon request.
Target audience:
Marketers, brands, and agencies across India
Results:
Coming soon
Work available upon request.