Anak: Asian Creators Index
Putting Asian creatives on the world map with a global open-access platform.
The Objective
Champion our region’s creativity — enabling greater collaboration between Asia’s creatives and world at large.
Asian Creators Index
An open access platform — featuring 37 disciplines across 16 countries and over 400 artists, craftsmen and creators.
Branding & Tone of Voice
In summary, the tone of voice:
Apart from helming the writing for this project, I was also tasked to create the tone of voice for ACI. Let’s just say I wanted to convey similar sentiments of inclusivity/diversity as intended with our platform by making art accessible to all and not just an exclusive highbrow bunch.
The Results
Panel host at SXSW Sydney 2023
Sold-out art auction for Singapore Art Week 2023
Featured on Ad Age, Campaign Asia, It’s Nice That, Vogue