The Trade Desk: OmniQuest

Helped 80% of marketers understand omnichannel campaigns better.

Get brands/agencies to expand their omnichannel strategy with The Trade Desk — connecting 3 or more channels.

Event Objective

An omnichannel strategy with 3 channels or more via The Trade Desk is the winning tool for greater campaigns.

Brand Proposition

OmniQuest

We translated this into an interactive, larger-than-life sized game board called OmniQuest, where marketers had to connect as many channels as possible to win.

  • 8 out of 10 attendees had a better understanding of omnichannel

  • 100% said the event had “good content” with 1 in 3 rating it as “excellent”

  • 1 in 2 surveyed attendees are likely to expand their omnichannel strategy

Results