The Trade Desk: OmniQuest

Letting marketers experience how omnichannel can help them win at campaigns.

Business Objective

Get brands/agencies to expand their omnichannel strategy with The Trade Desk — connecting 3 or more channels.

Brand Proposition

An omnichannel strategy with 3 channels or more via The Trade Desk is the winning tool for greater campaigns.

Event Concept

We translated this into an interactive, larger-than-life sized game board called OmniQuest, where marketers had to connect as many channels as possible to win.

The Results

100% said the event had “good content” with 1 in 3 rating it as “excellent”
60% rated OmniQuest as a good game experience
8 out of 10 attendees had a better understanding of omnichannel
1 in 2 surveyed attendees are likely to expand their omnichannel strategy
8 out of 10 would recommend this event

The Trade Desk: OmniQuest

Letting marketers experience how omnichannel can help them win at campaigns.

Business Objective

Brand Proposition

Event Concept

The Results

100% said the event had “good content” with 1 in 3 rating it as “excellent”

60% rated OmniQuest as a good game experience

8 out of 10 attendees had a better understanding of omnichannel

1 in 2 surveyed attendees are likely to expand their omnichannel strategy

8 out of 10 would recommend this event