Over the past almost 8 years, I’ve collaborated closely with other creatives, B2B/B2C marketing teams and regional stakeholders at global companies like The Trade Desk and Mother — simplifying complexity into human connection that drives real impact for brands.

Curious about how it’ll be like to work together? Check out what’s been said below.

sarahgoh23@gmail.com / LinkedIn

Clients

The Trade Desk SingPass Visa TikTok DBS KFC Decathlon Mandai The Trade Desk SingPass Visa TikTok DBS KFC Decathlon Mandai

Creative Circle 2024: Bronze (Best Use of Cultural Insights), Creative Circle 2024: Shortlist (Direct), New York Festivals 2024: Silver (Bank: Commercial & Retail), New York Festivals 2024: Shortlist (Direct), The One Show 2024: Shortlist (Direct), Young Shits 2020: Winner (Professional Category)

Awards

Ad Age, Adobo Magazine, Branding in Asia, Campaign Asia, Campaign Brief Asia, Daily Vanity, It’s Nice That, Little Black Book, Marketing Interactive, Mothership SG, Must Share News, SXSW Sydney, The Drum, Vogue

Press

  • "From understanding the business rationale through to strategy and execution, Sarah has a real talent for turning complex ideas into copy that's clear, engaging, and genuinely resonates with the reader. "

    — Jen C, Senior Digital Marketing Manager

  • "I've been consistently impressed by Sarah's reliability, strategic thinking, and ability to deliver under pressure. Leading copy strategy for ABM campaigns, she's produced work that has earned strong recognition from stakeholders and cross-functional teams alike."

    - Kaye Villar, Creative Operations Director

  • "What stands out about Sarah is how easy she is to collaborate with. She has a knack for bringing structure to complexity, making both the process and the final work more impactful as a result."

    — Marvin, Creative Director

  • "I appreciated all the ideas Sarah gave for one of our key events, including the clarity of what was needed for our messaging. Participants were able to get into the game onsite very quickly, and it was a hit!"

    — Getassha Lee, Senior Event Marketing Manager