Letting marketers experience how omnichannel can help them to win at campaigns
The Trade Desk x OmniQuest: Event
Business Objective
Get brands/agencies to expand their omnichannel strategy with The Trade Desk — connecting 3 or more channels.
An omnichannel strategy with 3 channels or more via The Trade Desk is the winning tool for greater campaigns.
Brand Proposition
Event Concept
We translated this into an interactive, larger-than-life sized game board called OmniQuest, where marketers had to connect as many channels as possible to win.
The Results
100% said the event had “good content” with 1 in 3 rating it as “excellent”
60% rated OmniQuest as a good game experience
8 out of 10 attendees had a better understanding of omnichannel
1 in 2 surveyed attendees are likely to expand their omnichannel strategy
8 out of 10 would recommend this event