Hi! I’m Sarah.


 📍 Singapore
Currently a Senior Copywriter at The Trade Desk. 
Occasionally, a VO Artist.




︎︎︎ CV
︎︎︎ Email
︎︎︎ LinkedIn
Hi! I’m Sarah. 
📍 Singapore

Currently a Senior Copywriter at The Trade Desk. Occasionally, a VO Artist.



︎︎︎ CV
︎︎︎ Email
︎︎︎ LinkedIn


The Trade Desk: OmniQuest 

Helped brands and agencies to better understand how omnichannel leads to winning campaigns through an interactive boardgame.

Resulting in 1 in 2 attendees likely to expand their omnichannel strategy.

How we did it
🌏 Southeast Asia




The Trade Desk: Audio ABM Campaign 

Engaged brands and agencies by positioning our platform as an opportunity to advertise across all of Australia’s top audio publishers, not just one.

Results coming soon.

How we did it
🇦🇺 Australia 





The Trade Desk: Cairns Crocodiles Event 

Unlocked business opportunities through a café takeover by positioning our platform to be rooted in objective and transparent advertising.

Resulting in increased investments worth up to AUD $10M. 

How we did it
🇦🇺 Australia 
🇳🇿 New Zealand




The Trade Desk: Decisioned Media Campaign 

Increased awareness amongst marketers in India by positioning our platform as the tool for smarter media buying.

Resulting in 94% ad completion rates.

How we did it
🇮🇳 India




The Trade Desk: Connected TV Event  

Sparked business conversations by positioning our platform as the tool for marketers to have greater control over their campaigns. 

Resulting in potential business opportunities. 

How we did it
🇭🇰 Hong Kong




Singapore Art Week: Worthington’s 

Freed people from the etiquettes of the art world by creating the first-ever informal art auction. 

Resulting in a full house and all art sold. Featured on Vogue.

How we did it
🇸🇬 Singapore





Anak: Asian Creators Index  

Answered the call for #AsianRepresentation by championing the region’s creativity through an open access platform. 

Featured as a panel host at SXSW Sydney. 

How we did it
🌐 Worldwide




DBS Bank: The Scent of Money 

Encouraged customers to use QR Ang Baos by evoking the feeling of prosperity with the scent of crisp new notes.

Featured on The Drum, Campaign Asia, Ad Age, Little Black Book.

How we did it
🇸🇬 Singapore
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